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Athlete stretching next to a box of Zuum Energy Powder and a Zuum bottle

Why we launched Zuum Energy Powder

Athlete training with dumbbells next to a box of Zuum Performance Energy Powder

Is caffeine banned in sport? WADA and HASTA explained

Caffeine isn't on WADA's prohibited list, but supplements can still carry doping risk. What athletes need to know about caffeine, WADA and HASTA testing.

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Athlete holding a Zuum bottle and a box of Performance Energy Powder

When to take caffeine before training: a simple timing guide

The best time to take caffeine before training depends on the source. A simple timing and dose guide for gum, powder and coffee.

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Tennis player drinking Zuum Lemon Lime Performance Energy Powder from a bottle

Hydration and electrolytes for exercise: a simple guide

How much should you drink before, during and after exercise? How to work out your sweat rate, why electrolytes matter as much as water, and how to choose your Zuum.

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Athlete pouring Zuum Performance Energy Powder into a Zuum bottle on a gym bench

Caffeine and electrolytes: why they work better together for exercise

Does caffeine dehydrate you? Research says no. Here's why caffeine and electrolytes work better together for exercise, and how Zuum Performance Energy Powder combines them.

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Athlete in a navy singlet during a training session

Caffeine gum and exercise performance: what 32 studies show

A 2024 review of 32 studies found caffeine gum can improve endurance, repeated sprints and leg strength. Here's what the research says, and how Zuum Energy Gum compares on dose and timing.

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