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Our Story

How it Started

Zuum was created by four uni students seeking to avoid their mind-numbing corporate destinies with a last-ditch business venture before graduation. Their vision; disrupt the stale and outdated energy market with a fresh, revolutionary product that would allow Australians to ‘Do Energy Better.’
Zuum Energy Gum - Do Energy Better
Zuum Energy Gum - Do Energy Better
Zuum Energy Gum - Do Energy Better
Through their own chaotic lives, the founders noticed an increasing demand for a product that could cope with the over-engaged lifestyles of modern Australia without compromising on health, convenience and enjoyment. Then, on day nine of a fateful stint in Darwin hotel quarantine, a lightbulb.

“What if, like, instead of getting energy from drinks we just put the ingredients in chewing gum?”

Why was this not already in everyone’s pockets?
It was like finding an extra McNugget in a 10 pack. A ray of light before their bleak corporate futures. The founders knew they had bring to this vision to life. After a year of R&D, disrupted sleep cycles and deferred uni assignments, Zuum was finally born. And now they bring it to you. From snow to surf, parties to pilates, work to play, Zuum is here to help you Do Energy Better.

Zuum Energy Gum - Do Energy Better