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Athlete stretching next to a box of Zuum Energy Powder and a Zuum bottle

Why we launched Zuum Energy Powder

Why a caffeine gum brand made an energy powder: what clubs asked us for, who each formula is for, and the thinking behind every ingredient.

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Athlete training with dumbbells next to a box of Zuum Performance Energy Powder

Is caffeine banned in sport? WADA and HASTA explained

Caffeine isn't on WADA's prohibited list, but supplements can still carry doping risk. What athletes need to know about caffeine, WADA and HASTA testing.

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Smiling man chewing a piece of Zuum energy gum and holding the pack

Caffeine for long drives: how to stay alert on the road

Can caffeine help you stay alert on a long drive? What Australian and UK research shows, why rest breaks still come first, and how to plan your caffeine.

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Woman pouring a sachet of Zuum Energy Powder into a water bottle

Why you crash at 3pm (and how to beat the afternoon slump)

The afternoon slump is built into your body clock. Here's why it happens and how to beat it with light, movement, a short nap and a small dose of caffeine.

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Pack of Zuum Everyday Energy Gum in Cool Mint

Caffeine for studying: how much, when, and when to stop

Can caffeine help you study? What the research says about dose, timing and sleep, plus a simple caffeine plan for study sessions and exam week.

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Athlete holding a Zuum bottle and a box of Performance Energy Powder

When to take caffeine before training: a simple timing guide

The best time to take caffeine before training depends on the source. A simple timing and dose guide for gum, powder and coffee.

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Smiling man chewing a piece of Zuum energy gum and holding the pack

How long does caffeine gum take to work?

Caffeine gum works faster than coffee or capsules because it's partly absorbed through your mouth. Here's what the research shows.

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Woman drinking a Zuum energy powder drink from a bottle

How much caffeine is in coffee, tea and energy drinks? (Australian guide)

The Australian figures for caffeine in espresso, instant coffee, tea, energy drinks and cola, plus the daily limits and where Zuum fits in.

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Zuum Everyday Cool Mint and Extra Strength Arctic Mint energy gum packs

Caffeine gum vs coffee vs energy drinks: which is best?

Caffeine gum, coffee or an energy drink? We compare caffeine per serve, speed, sugar and cost so you can pick the right one for you.

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