The science
We developed our full range of products in collaboration with Australia's top sports nutritionists, high-performance managers and dietitians from across the AFL, NRL and Olympic Institutes to ensure optimal balance, absorption and quality.
The goal has always been to bring quality energy products to market that are uniquely accessible to the everyone, not just the elite.
What nutritionists say
"At the elite level, hydration, energy and clean ingredients are crucial to how our athletes perform. It's great to see Zuum create a product that delivers on both energy and hydration while being low in sugar, with no artificial colours or flavours, and making that accessible to everyday Australians, not just professional athletes."
- Leigh Egger, Head of Performance at Socceroos
Clean energy without compromise
Why do I need clean caffeine?
High doses of caffeine spikes, then crashes you. Clean caffeine with b vitamins gives you sustained, focused energy, without the crash.
When do I need it?
Whenever you feel your energy or focus lagging, controlled doses of clean caffeine bring you back into the peak performance zone.
How much can I have?
Healthy adults can consume up to 400mg of caffeine daily. We recommend controlled doses between 30-120mg per serve to maintain the optimal performance window.
Why Zuum?
Australian-owned, Australian & Italian-made, HASTA-tested. Zuum is the cleanest, highest-quality, best-tasting and most reliable energy range in the world.
Every ingredient has a purpose
Caffeine
Partially derived from natural guarana, caffeine supports concentration, alertness and reduces feelings of tiredness.
B Vitamins
Vitamins B5, B6 & B12 support normal energy metabolism, nerve function and the reduction of fatigue.
Taurine
Taurine mitigates caffeine jitters by soothing the nervous system and supporting the cell under load.
Sodium
Sodium chloride from Lake Deborah Salt is renowned for its purity, lack of heavy metals and richness in trace minerals. One of the key electrolytes lost throughout daily activity.
Potassium
Potassium citrate partially derived from natural coconut water powder, contributes to electrolyte balance and helps replace electrolytes lost through sweat.
Magnesium
From magnesium malate, a highly bioavailable form of magnesium necessary for normal muscle function and supporting energy production.
Calcium
From calcium lactate, a highly bioavailable form of calcium. Necessary for normal nerve and muscle function and contributes to normal energy metabolism.
Xylitol
A natural, sugar-free sweetener that’s tooth-friendly — clean taste with zero sugar.
How Zuum works
Clean energy
Clean energy
Clean ingredients, clean energy, without compromise. All Zuum products contain zero or no added sugar, zero aspartame, are vegan and gluten free. It's everything you need to perform at your best, with nothing you don't.
Caffeine blends
Caffeine blends
Zuum's caffeine blends work synergistically to enhance the energy effect. Energy gums pair caffeine with b vitamins that are absorbed while you chew, in just five minutes to create a rapid energy effect, without having to carry or take on liquids. Energy powders add electrolytes and amino acids to off-set the dehydrating effects of caffeine and stimulate additional energy benefits. Each blend is uniquely designed to get the most from their format.
Hydration that works
Hydration that works
Caffeine is a naturally dehydrating substance. Our energy powders pair clean caffeine with sodium, potassium and magnesium so you stay energised and hydrated to perform at your best.
Half-life
Half-life
Zuum is formulated around caffeine’s 6-hour half-life. Controlled doses give you the boost when you need it, and leave your body in time for a good night’s rest. We recommend dosing between 30-120mg caffeine per serving to stay in your optimal performance window.
Perform better
Perform better
More doesn't equal better. Zuum combines the right amount of caffeine, amino acids and b vitamins fore a clean, elevated boost + key electrolytes balanced to reflect what you actually lose through sweat based on the activity being undertaken (everyday vs performance).
Trusted by Australia's top athletes.
HEAR IT FROM THE PROS
Lauren Ryan
“I hadn't found a caffeine product that worked for me until Zuum. It makes a huge difference to my on-field performance the Watermelon tastes unreal.”
Harry Sheezel
“My go-to everyday energy boost when I’m feeling flat. Super convenient before training to make sure I get the most out of every session.”
Olivia May
I love Zuum as a pre-race boost, it’s an amazing option that allows me to be energised without having to take on liquids. I chewed it before every race this season and genuinely felt the difference.
Mac Andrew
“You can't beat Zuum for a pre-game buzz. 3 pieces give me the boost I need to compete against the league's best”
Olivia Vesely
Everyone's go-to at St Kilda. We love the way it gets us up and about!
THE CLUBS THAT RUN ON ZUUM
